A 3-hour working session on the IMPACT™ Framework. You leave with tools you can use Monday.
If your CEO only calls HR when something is on fire, this is for you.
Too often, HR gets pulled into fixing problems, managing processes, and putting out fires.
You may recognize the pattern:
Transaction-heavy work consumes your time
You're brought into decisions after they've already been made
Leadership asks about headcount, but not necessarily about ROI
You're measuring HR activity without always connecting it to business outcomes
You spend more time putting out fires than shaping strategy

I was that manager, the one whose calendar invite made people's stomachs drop, the one my team was relieved to stop reporting to.
And the truth is, I didn't wake up one morning and decide to be intimidating. It happened one rushed hallway conversation at a time. One meeting where I was more focused on getting things done than how people felt walking out of it. One interaction at a time.
Until someone finally told me the truth I didn't want to hear:
I wasn't building a team people wanted to stay on. I was managing people out the door.
That conversation changed the way I looked at leadership.
HR is increasingly expected to contribute to business performance, while administrative demands can make that strategic contribution harder to deliver.
65%
51%
The door is open for HR to be a strategic business partner.
The challenge is moving beyond the day-to-day work that can keep HR stuck at the copier instead of in the business conversation.
Source: Boston Consulting Group & World Federation of People Management Associations, 2026 Creating People Advantage researcj
Becoming strategic isn't about changing your title. It's about changing the way you approach your work.
TRANSACTOPNAL
Focused primarily on completing HR activities, processes, and requests.
TRANSFORMATIONAL
Focused on creating meaningful organizational change.
STAKEHOLDER
Focused on creating value with and for the leaders and stakeholders of the business.
" HR is not about HR. HR begins and ends with the business."
—Dave Ulrich
A practical framework for moving HR from activity-focused work toward measurable business impact.


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This is a working session. You'll use the IMPACT™ Framework to begin applying strategic HR thinking to your own organization.
connect hr initiatives to a business objective
Connect your HR work to what the business is actually trying to accomplish.
measure what the ceo cares about
Identify the metrics and ROI language that help leadership understand HR's business impact.
create a 30-day
action plan
create a 30-day
action plan
Identify practical steps you can take to move from reactive work toward strategic contribution.
Connect HR work to business outcomes
Strengthen relationships with organizational leaders
Create greater impact in their organization
Demonstrate the value and ROI of HR
Move beyond reactive, transactional HR
Think and communicate more strategically

Reanette Etzler, PHR
The Strategic HR Coach
Reanette has sat in both chairs, as a Chief HR Director and as a Chief Administrative Officer, chief negotiator, and Vice Mayor. That experience gives her a unique perspective on what leaders need from HR and what HR needs to become a true business partner. Today, as The Strategic HR Coach, she helps HR professionals move beyond transactions and position HR as a strategic driver of organizational results.
WORKSHOP DETAILS
HR IMPACT Workshop
November 5, 2026
5:00 PM - 8:00 PM PST
Integrate • Measure • Partnership • Align • Create • Transform

Reanette Etzler, PHR
The Strategic HR Coach
I'm Reanette Etzler, and I spent decades rebuilding broken HR functions across every industry you can imagine, retail, public sector, non-profits, and restaurants. I'm also a John Maxwell Executive Director, certified coach, trainer, and speaker. That means I have learned from the best mentors and leadership gurus around about good leadership, and I am here to pass it on and add value to you and your teams.
FREE LIVE WEBINAR
are you the bad manager?
October 26, 2026
11:00 AM PST
Come find out what your team may already know about your leadership and what you can do about it.
Three focused hours to rethink how HR creates value, connect your work to business outcomes, and identify your next strategic move.
Your Workshop Includes
3-hour working session on the IMPACT™ Framework
Practical tools for each of the six IMPACT shifts
Guidance for connecting HR initiatives to business objectives
A framework for communicating HR value, metrics, and ROI
A practical 30-day action plan
it's time to create measurable impact.
Join us {{custom_values.hr_impact_date}}, from 1 and discover how the IMPACT Framework can help you move from transactional HR to transformational HR.
Copyrights 2026 | The Strategic HR Coach™ | Reanette Etzler, PHR
✉ [email protected] | ✆ 530-520-5775 | Terms & Conditions
Copyrights 2026
The Strategic HR Coach™ | Terms & Conditions