Every leader is already creating the employee experience. The only question is whether it's on purpose.
I'm Reanette Etzler — Chief HR Director, retired Vice Mayor, county commissioner, chief union negotiator, and CAO across ag lending, restaurants, and franchise operations before I became The Strategic HR Coach. I'm a certified John Maxwell Executive Director, coach, and speaker, which means I've studied leadership from the best — and now I bridge HR and the C-suite so people strategy shows up where CEOs actually look: the P&L.
Though the title says Strategic HR Coach, "H and R" is about the "human" resource that every company works with, every company needs, and what drives the ROI for every business. I am not just for HR; I am for the humans.
I am not a researcher by trade; I work with professionals. Been in hard leadership roles where people judged and criticized my decisions. Employees who came after me for the wrong decisions, not understanding that it was a "leadership" decision. I have led people to from managing people to leading people. l have proof behind the stories.
This is why I am different than most. The industry experience across every area and diverse perspectives. This rare experience drives the employee experience from every stage to every IMPACT™ program, to your bottom line.


The HR Hangover is real. We all work with humans, and they can give us that daily headache that comes from:
Systems that don't function properly
HR professionals who don't understand strategy
Organizations that stick HR behind a desk and think they are just about transactions.
A culture of saying "no" instead of creating "yes"
Being stuck in transactional mode when you're capable of stakeholder impact
I've lived it. I've cured it. These things are driving your business ROI - whether you think so or not. People drive the ROI better than anyone else. Small to large companies.
Take the 3 Minute Quiz
If you're tired of the HR Hangover
If you're ready to speak business language that executives understand
If you want to prove HR's strategic value with AI-powered results
If you're done being the policy police and ready to be a profit driver
Let's talk. Because the HR profession needs more strategic leaders, your organization needs your strategic thinking, and you deserve to feel energized and valued in your role.
Your transformation starts with a discovery call.
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